
We balance economical principles with societal good.
In Roman times, purple symbolized wealth and exclusivity, reserved for the elite. Marcus Aurelius, however, saw it differently. As a Stoic, he cautioned against vanity and indulgence, believing true leadership is rooted in humility and purpose.
/Playbook
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The model is built on a simple truth: over the long run, stock prices follow the growth of free cash flow per share.
It is designed primarily for listed stocks, where hard numbers reveal the compounding engines — and judgment refines them into generational investments.
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Hard values are the quantitative core of the model. They strip away narratives, hype, and market noise, reducing everything to what can be measured with discipline.
Engine (FCF/share CAGR): The compounding power of the business. If free cash flow per share grows steadily, the engine is working.
Price (P/FCF vs. growth): Even the best engine is a bad investment if bought at the wrong price. Valuation must align with growth.
Moat (Durability): What prevents competitors from eroding returns? Strong moats ensure compounding persists over decades.
Together, the hard values create a filter. They automatically narrow the investable universe down to a handful of true compounders — businesses that can survive cycles, crises, and time.
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Soft values are the qualitative layer that numbers alone can’t capture. They refine the shortlist, giving us conviction about which companies are merely good, and which are generational.
Leadership: Capital allocation, discipline, and shareholder alignment.
Innovation culture: Does the company reinvest intelligently to stay ahead?
Secular tailwinds: Is the business aligned with long-term shifts like AI, electrification, or demographic change?
Resilience: How well can it withstand shocks, regulation, or geopolitical shifts?
Soft values don’t replace discipline — they amplify it. They add the human, forward-looking perspective that separates good investing from blind number-crunching.
/PE
Devi
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Strategic and Innovative Contractor for Commercial Products and Services.
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Devi provides high-level expertise in crafting commercial solutions, offering tailored services for the Swedish market. Through its majority owned sales factories, Devi delivers strategic innovation to meet the demands of its large-scale clients.
Employees: 100
Key Clients: Major players in the Swedish market
Facilities: Two sales factories in Sweden
Camjo
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Full-Service Commercial Engine for Online Sales and Leads.
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Camjo drives organic growth and lead generation for global brands, with significant expansion in the US market. Their approach is at the forefront of real organic traffic growth, making them a trusted partner for online sales.
Employees: 20
Market Reach: Global, with notable growth in the US
Innovation: Leading innovator in real organic traffic growth
Nordic Executive Medicine
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Comprehensive Health Clinic Specializing in Longevity and Predictive Healthcare.
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Nordic Executive Medicine (NEM) pioneers advanced healthcare solutions, focusing on predictive health and longevity. With a global presence, NEM drives innovation in primary health services, offering cutting-edge treatments to improve long-term well-being.
Employees: 5
Market Reach: Global
Innovation: Leading in predictive healthcare and longevity-focused primary care
Jul 12