I’m William Moulod, and my vision for Purpl.co is simple: to create a world where we "monetize for good." For us, this means building businesses that are sustainable, profitable, and contribute positively to the world around us. Profit isn’t just the goal—it’s the engine we use to drive lasting, meaningful impact.

In Roman times, the color purple symbolized wealth, power, and exclusivity. Tyrian purple, made from rare sea snail dye, was reserved for the elite—emperors, senators, and those at the heights of society. Marcus Aurelius, however, resisted these trappings of status. As a Stoic, he believed in humility and purpose, cautioning against the vanity and indulgence symbolized by purple. His wisdom reminds us that true leadership lies in service, not excess.

At Purpl.co, we’ve reimagined the meaning of purple. Once a symbol of indulgence, it now represents virtue in commerce—where money and purpose coexist in harmony. Inspired by Aurelius’ philosophy, we aim to redefine what business can achieve by balancing growth with societal good.

Our specialty is creating commercialization factories, systems that help businesses unlock their potential while staying true to their values. It’s not just about driving growth—it’s about building businesses that endure and make a positive impact far beyond the balance sheet. Together, we’re reclaiming the power of commerce to do well while doing good.